Our Approach

  • Global network of agencies
  • Broad consumer context
  • Client-relevant
  • Actionable

GDR is unique in having spent over 20 years building a worldwide network of the very best architects, designers, digital technologists and creative agencies, whose work forms the heart of our research. We consider every aspect of the retail experience in the physical and digital space, including store and service design, brand communication and social media, to provide the inspiration, insight and advice that gives the world's leading companies real competitive advantage.

Our insight approach is thorough, addressing the broad, cross-category context. Clients receive a clear and relevant edit of the insight, helping them understand what it means, and giving them effective tools to plan and achieve competitive advantage.

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