CLIENT CASE STUDY
Shiseido – Tailored Report
In April 2005 Shiseido briefed GDR to investigate how East Asia is becoming an increasingly important influence on Western culture. This was for a product launch press event.
GDR provided an insight into key trends focusing on pop culture including music, fashion, entertainment, art, design and food – all used to paint a picture of the ongoing trend developments in the region.
GDR’s contribution to the Shiseido event included:
- Gift ideas for editors
- Design ideas for the venue/event
- Research, interviews and analysis of trends in East Asia, forecasting the effects on the American market
- A 30 minute presentation by GDR staff member, with a pre-approved script
- A copy of the presentation on CD for all editors
"When Shiseido Cosmetics America (Ltd.) wanted to present future trends in the Asian market to the US beauty press, we turned to GDR. GDR created a presentation that was compelling, visually interesting, thought-provoking and truly entertaining. The research and case studies presented wowed our audience of American beauty editors. Thanks to GDR we were able to share information with the press that they normally would not have had access to – mission accomplished."
Jadzia Tirsch, VP Advertising and PR, Shiseido USA
"The involvement of GDR saved us a considerable amount of time and effort, provided valuable expertise and has given us confidence that we will have a productive and constructive relationship with our chosen agency."
Head of Brand & Corporate Marketing, Co-op, UK
