TAILORED REPORTS
Based on the client’s brief, GDR produces a visual report, incorporating relevant material on innovation, sourced from our global network of designers, trend analysts and other creative sources.
Once the client has completed a detailed brief that includes understanding the demographics, parameters and geography of the research, GDR will then propose the scope of work that will be undertaken. This will include the methods of research to be adopted, the scale and timeframe of the project.
The tailored report can be commissioned for a variety of projects, in the format of a presentation or a pdf document on CD. Some examples include:
- For a DIY retailer we benchmarked the industry including signage, merchandising, zoning and all external communications.
- For a major drinks company we researched food and beverage packaging in terms of graphic design, structure and use of new materials.
- For a beauty retailer we provided a deeper understanding on how cutting-edge environments and other innovative spaces engage consumers in creative ways.
- For a fashion retailer we reviewed how innovation is delivering exceptional service through technology.
- For a global cosmetics company’s press event, we gave reporters and editors a unique and inspirational experience.
“Virgin Atlantic Airways have used consultations from GDR to great effect.”
Head of Design, Virgin Atlantic, UK
