TESTIMONIALS ON TAILORED REPORTS
Client Case study:
In April 2005 Shiseido briefed GDR to investigate how East Asia is becoming an increasingly important influence on Western culture. This was press event for a product launch.
GDR provided an insight into key trends focusing on pop culture including music, fashion, entertainment, art, design and food – all used to paint a picture of the ongoing trend developments in the region.
GDR’s contribution to the Shiseido event included:
- Gift ideas for editors
- Design ideas for the venue/event
- Research, interviews and analysis of trends in East Asia, forecasting the effects on the American market
- A 30 minute presentation by GDR, with a pre-approved script
- A copy of the presentation on CD for all editors
"When Shiseido Cosmetics America (Ltd.) wanted to present future trends in the Asian market to the US beauty press, we turned to GDR. GDR created a presentation that was compelling, visually interesting, thought-provoking and truly entertaining. The research and case studies presented wowed our audience of American beauty editors. Thanks to GDR we were able to share information with the press that they normally would not have had access to – mission accomplished."
Jadzia Tirsch, VP Advertising and PR, Shiseido, USA
Testimonials
“Thanks once again for some outstanding stimulus.”
Rosalind Healy, Innovation Team, Diageo, UK
"Seeing design excellence across diverse disciplines is invaluable. Whether it's creative, commercial or 'blue sky design' - we always find GDR’s presentation inspirational, thought provoking and commercially relevant to our ongoing design strategy."
Senior Designer, Marks & Spencer, UK
"So little time yet so many new places to see. The GDR report provides us with a comprehensive report from all the most innovative designers around the world. If you need stimulus for any retail or leisure business, this is a great starting point with hundreds of different ideas all in one place!"
Sales & Marketing Director, Scottish & Newcastle Retail, UK
