Interactive IQ: The higher it is, the smarter you are
70 slides including videos and notes with details of all contributors.
We take a look at how emerging technologies will impact on consumers’
attitudes, behavior and perceptions...
QR codes
“By 2015 there will be more than 5 billion internet-enabled devices on the market, the majority of them mobile.” - Tom Henriksson, Head of Nokia Interactive Advertising (GIR 31).
Fast becoming the mainstream 2D code in today’s market, we explain the potential for brand communication through this simple one-click solution.
RFID & Bluetooth
We examine the capabilities and limitations along with key learnings as a stepping-stone to future technologies…
Augmented Reality
“..it is only a matter of time before AR is all around us; on shop signage, on packaging, or in the products we buy.” - Bruno Uzzan, CEO of Total Immersion, a global leader in the augmented reality category since 1999
With stunning examples, we demonstrate how AR will enter the mainstream as the ultimate information stream.
Social Media
“…the moment we’re living through is seeing the largest increase in expressive capability in human history. This is the age where media is global, social, ubiquitous & cheap.”
- Clay Shirky’s internet writings.
As consumers increasingly activate social media to inform their purchasing decisions, we look at how it has evolved, and where it is likely to go.
